Press

Lasso announces a significant step forward in healthcare marketing measurement

We're unlocking real-time and backward-looking measurement studies for AIM XR publishers, with no technical implementation required.

Greg Field, CEO of Lasso, Named to MM+M's 40 Under 40 List

Our CEO is named to MM+M's prestigious list for his contributions to healthcare communications and innovation on Lasso's Operating System.

Lasso’s Endemic Marketplace Unlocks Elusive HCPs for BioPharm Communications

Lasso powers a unique endemic HCP campaign reaching 70% more providers than the benchmark and fueling 30% new prescription lift.

Lasso Partners with IRI to Make Consumer Purchase Data Available for Healthcare Marketing

Lasso bridges the demographic gaps in traditional medical claims data, allowing brands to reach the most decisive consumer groups.

Lasso Among First to Market with Publisher ID Enabled by Xandr to Power Endemic Marketplace

Lasso takes control of identity for their Endemic Marketplace with Xandr's Publisher Provided Identifiers capabilities.

Lasso and CMI Media Group Announce First-To-Market Partnership with IBM Watson

Lasso and CMI Media Group are the first to successfully leverage IBM Watson's dynamic creative capabilities for healthcare marketing.

Lasso Partners with CMI for First-Of-Its-Kind Pharma Campaign Measurement Project

Lasso and CMI Media drive incredible real-world results for Psoriasis brand by leveraging Social and CTV.

Lasso's Header Bidding Solution Is Ready to Empower Healthcare Publishers

Healthcare marketing leader Lasso launches a new Prebid.js Header Bidder Adapter to provide publisher partners premium monetization.

Lasso Partners With The Trade Desk to Launch Unified ID 2.0 for Cookieless Healthcare Marketing

Lasso implements Unified ID 2.0 to deliver on the promise of user privacy and scale for healthcare campaigns in a post-cookie world.

Lasso Democratizes Campaign Measurement with Lasso Vision™

Lasso is now offering weekly refreshed Rx reporting, with no minimum spend required and at zero additional cost, for all campaigns.

Healthcare Marketing Leader Lasso Launches New Publisher Suite

Lasso's platform now powers a streamlined media buying and selling workflow for both marketers and publishers alike.

Lasso Expands Measurement Suite to include OTC Sales Lift Analysis

Lasso becomes the first platform to enable both Rx and OTC Sales Lift analysis for healthcare provider and patient targeted campaigns.

Lasso Accelerates Client Expansion Across All Major Healthcare Verticals

Industry veterans Phil Ritchey and Sam Scott join Lasso senior leadership to expedite digital transformation across the healthcare ecosystem

Introducing Lasso Blueprint™

A first-of-its-kind self-service HCP and DTC audience creation tool for healthcare marketers.

Digilant Partnership Announcement

Omnichannel advertising services company Digilant today announced a strategic partnership with Lasso, the world’s most comprehensive platf..

Announcing Lasso Triggers™ & Dynamic Audience Refresh

Xandr Partnership Announcement

Lasso, the first and only omni-channel platform for healthcare marketing and analytics, and Xandr..

Lasso Bolsters Executive Team with Eric Shih as new Chief Growth Officer

Former Chief Supply Officer at Teads Eric Shih joins Lasso Leadership.