The goal of all healthcare marketers is to coordinate communications between healthcare providers (HCPs) and their patients in order to drive more informed conversations at the point of care and increase script lift. Well, great news - we’ve built the ultimate bridge to connect HCPs, their patients, and real-world business outcomes.
The Opportunity
We know that both HCPs and consumers are extremely receptive to healthcare-related advertising. That’s why it’s incredibly important to ensure that both the providers and affiliated patients are exposed to the same aligned messaging prior to engaging at the point of care so that both parties are sufficiently educated on treatment or medication options. This helps streamline the conversation and encourages script lift or over-the-counter sales lift. That’s why brands and marketers need access to a solution in the market that can attribute patients to target NPIs with 100% determinism rather than modeled consumer audiences.
Meet Lasso Connect ™
Lasso Connect is our deterministic and HIPAA-compliant patient-to-provider attribution. We match NPI target lists with the latest medical claims data using our best-in-class opted-in, consent-based identity solution to find all patients who have seen those NPIs within a specified period of time. After matching, we filter out NPIs who don’t meet our criteria to protect patient privacy before we connect patient keys back to our in-house identity solution.
Here Is Exactly How It Works
With Connect, Lasso enables healthcare brands, marketers, and agencies to:
- Create deterministic patient audiences using only an NPI target list of individuals
- Layer on clinical or demographic data to support any use case, no matter how niche
- Leverage Lasso’s built-in geofencing technology to target their relevant audience at the point of care
- Connect HCPs and their affiliated patients with coordinated omnichannel messaging
- Measure real-world actions taken by their HCP and patient audiences (i.e. lift in prescription writing and over the counter sales lift)
Why Connect Is the Most Powerful Technology in Market
First, Lasso Connect is the safest, most compliant way to activate deterministic patient audiences from NPI lists without compromising any targeting precision. Coordinating omnichannel messaging between HCPs and their affiliated patients has been proven to increase desired real-world behaviors like prescription writing or over-the-counter purchasing. We take this to the next level with our end-to-end healthcare marketing operating system. Brands can leverage Connect with every pillar of our platform to plan, activate, and measure their HCP and DTC campaigns across every channel (programmatic, email, social, CTV) all from one place.
With Lasso Triggers ™, the only solution for true omnichannel sequential messaging in the market, users can create custom logic between various actions and events across channels for tactics running inside and outside of the Lasso platform. This logic can then be optimized and updated in real-time based on campaign results.
Because all of the analytics are surfaced directly in our platform, we eliminate data loss from working with multiple vendors and unnecessary delays in audience activation and performance reporting. This means that all campaign insights are 100% deterministic and actionable, empowering marketers to maximize ROI and make crucial campaign optimizations in-flight.
Learn More
Want to know more about how the right data and the right targeting can help you fuel business growth? We’re here for you!
Request a free demo of the Lasso Platform
