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The Endemic Healthcare Marketplace: How to Enhance Provider Experience Through Their Preferred Websites

The Endemic Healthcare Marketplace: How to Enhance Provider Experience Through Their Preferred Websites

Blog
Sep 6, 2022
by 
Yilan Yang
The Endemic Healthcare Marketplace: How to Enhance Provider Experience Through Their Preferred Websites
Blog

The Endemic Healthcare Marketplace: How to Enhance Provider Experience Through Their Preferred Websites

Reach providers while they are already in a healthcare mindset and highly tuned in to educational content.

Prioritizing Brand Safety and Performance on Social Despite Recent Twitter Changes

Prioritizing Brand Safety and Performance on Social Despite Recent Twitter Changes

Blog
Sep 6, 2022
by 
Yilan Yang
Prioritizing Brand Safety and Performance on Social Despite Recent Twitter Changes
Blog

Prioritizing Brand Safety and Performance on Social Despite Recent Twitter Changes

New updates on social provide an opportunity to explore additional capabilities and safety layers outside of native social platforms.

Lasso’s Publisher Suite: The Ultimate Solution for End-to-End Monetization

Lasso’s Publisher Suite: The Ultimate Solution for End-to-End Monetization

Blog
Sep 6, 2022
by 
Yilan Yang
Lasso’s Publisher Suite: The Ultimate Solution for End-to-End Monetization
Blog

Lasso’s Publisher Suite: The Ultimate Solution for End-to-End Monetization

We're made optimized monetization easy with a streamlined selling workflow.

Prioritizing Data Privacy and Consent in Healthcare Marketing

Prioritizing Data Privacy and Consent in Healthcare Marketing

Blog
Sep 6, 2022
by 
Yilan Yang
Prioritizing Data Privacy and Consent in Healthcare Marketing
Blog

Prioritizing Data Privacy and Consent in Healthcare Marketing

Power high performing campaigns and stay ahead of emerging regulations with out-of-the-box compliance.

Thinking Outside the Box: Creativity in Healthcare Marketing

Thinking Outside the Box: Creativity in Healthcare Marketing

Blog
Sep 6, 2022
by 
Yilan Yang
Thinking Outside the Box: Creativity in Healthcare Marketing
Blog

Thinking Outside the Box: Creativity in Healthcare Marketing

Incorporating more personalization in healthcare marketing is highly impactful for real-world patient outcomes and activity.

Lasso Social Tips: Intelligent Multi-Channel Healthcare Campaigns

Lasso Social Tips: Intelligent Multi-Channel Healthcare Campaigns

Blog
Sep 6, 2022
by 
Yilan Yang
Lasso Social Tips: Intelligent Multi-Channel Healthcare Campaigns
Blog

Lasso Social Tips: Intelligent Multi-Channel Healthcare Campaigns

Deliver impactful and coordinated media experiences that drive real-world results.

Lasso Social Tips: Apple’s App Tracking Transparency Initiative

Lasso Social Tips: Apple’s App Tracking Transparency Initiative

Blog
Sep 6, 2022
by 
Yilan Yang
Lasso Social Tips: Apple’s App Tracking Transparency Initiative
Blog

Lasso Social Tips: Apple’s App Tracking Transparency Initiative

Stay ahead of Apple's ATT updates with alternative solutions to keep your audiences strong and your campaigns on track.

Google’s Cookieless Delay: What Healthcare Marketers Need to Know

Google’s Cookieless Delay: What Healthcare Marketers Need to Know

Blog
Sep 6, 2022
by 
Yilan Yang
Google’s Cookieless Delay: What Healthcare Marketers Need to Know
Blog

Google’s Cookieless Delay: What Healthcare Marketers Need to Know

Google is pushing back the deprecation of 3rd-party cookies until 2024, giving healthcare marketers more time to get prepared. Here's how.

Lasso Social Tips: Leveraging TikTok in Your Next Healthcare Campaign

Lasso Social Tips: Leveraging TikTok in Your Next Healthcare Campaign

Blog
Sep 6, 2022
by 
Yilan Yang
Lasso Social Tips: Leveraging TikTok in Your Next Healthcare Campaign
Blog

Lasso Social Tips: Leveraging TikTok in Your Next Healthcare Campaign

TikTok implemented their Inventory Filter this month to maintain brand safety. Here's how you can leverage them in your next campaign.

Omnichannel and Coordinated Messaging is the Key to a Successful Launch

Omnichannel and Coordinated Messaging is the Key to a Successful Launch

Blog
Sep 6, 2022
by 
Yilan Yang
Omnichannel and Coordinated Messaging is the Key to a Successful Launch
Blog

Omnichannel and Coordinated Messaging is the Key to a Successful Launch

For new launches, coordinating media to target both HCPs and patients encourages a productive and focused conversation at the point of care.

Quality Over Quantity: Driving Meaningful Engagements with HCPs

Quality Over Quantity: Driving Meaningful Engagements with HCPs

Blog
Sep 6, 2022
by 
Quality Over Quantity: Driving Meaningful Engagements with HCPs
Blog

Quality Over Quantity: Driving Meaningful Engagements with HCPs

The right partnership can make the difference between being labeled as spam and providing insightful value to your customers. 

The Nth Degree - The Power of Omnichannel

The Nth Degree - The Power of Omnichannel

Blog
Sep 6, 2022
by 
The Nth Degree - The Power of Omnichannel
Blog

The Nth Degree - The Power of Omnichannel

This month, CMI Media Group tapped Lasso for their latest episode of The Nth Degree - The Power of Omnichannel.

Lasso Vision™ - The New Standard in Healthcare Marketing

Lasso Vision™ - The New Standard in Healthcare Marketing

Blog
Sep 6, 2022
by 
Yilan Yang
Lasso Vision™ - The New Standard in Healthcare Marketing
Blog

Lasso Vision™ - The New Standard in Healthcare Marketing

How weekly Rx reporting ensures your marketing dollars are spent more intelligently and maximizes real-world behavior on every campaign.

NPs & PAs Are More Influential Than Ever in Prescribing Decisions

NPs & PAs Are More Influential Than Ever in Prescribing Decisions

Blog
Sep 6, 2022
by 
Yilan Yang
NPs & PAs Are More Influential Than Ever in Prescribing Decisions
Blog

NPs & PAs Are More Influential Than Ever in Prescribing Decisions

It is more important than ever for healthcare marketers to understand the role non-MD healthcare providers play in prescribing decisions.

The Connection Between HCPs and Patients You’ve Been Waiting For

The Connection Between HCPs and Patients You’ve Been Waiting For

Blog
Sep 6, 2022
by 
Yilan Yang
The Connection Between HCPs and Patients You’ve Been Waiting For
Blog

The Connection Between HCPs and Patients You’ve Been Waiting For

We’ve built the ultimate bridge to connect HCPs, their patients, and resulting real-world business results.

Digilant x Lasso Fireside Chat: Healthcare and Pharma Insights

Digilant x Lasso Fireside Chat: Healthcare and Pharma Insights

Blog
Sep 6, 2022
by 
Yilan Yang
Digilant x Lasso Fireside Chat: Healthcare and Pharma Insights
Blog

Digilant x Lasso Fireside Chat: Healthcare and Pharma Insights

Key takeaways from our webinar with Digilant: data methodology, the cookieless future, omnichannel tactics, HCP & DTC reporting, and more.

The Future of Facebook is Here

The Future of Facebook is Here

Blog
Sep 6, 2022
by 
Yilan Yang
The Future of Facebook is Here
Blog

The Future of Facebook is Here

Facebook has removed Detailed Targeting options that relate to health causes. Lasso is filling the gap.

What You Need To Know: Lasso Triggers™ & Dynamic Audience Refresh

What You Need To Know: Lasso Triggers™ & Dynamic Audience Refresh

Blog
Sep 6, 2022
by 
What You Need To Know: Lasso Triggers™ & Dynamic Audience Refresh
Blog

What You Need To Know: Lasso Triggers™ & Dynamic Audience Refresh

On June 8th, Lasso introduced Lasso Triggers™, the next generation in sequential messaging.

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